We help B2B brands translate their unique insights into memorable content that grabs attention, builds trust, and drives measurable business results.
Content That Performs, Not Just Fills Space
B2B buyers don’t want more content. They want helpful and interesting content—delivered at the right time, in the right format, on the right channel.
We help you create content designed to reach decision-makers throughout the buying process. Every asset is rooted in strategy, aligning your business goals with the right messaging and presentation. That means no random one-offs or disconnected deliverables—just high-impact content that helps move the people you’re trying to reach closer to a purchase.
Content marketing continues to outperform traditional advertising in cost-efficiency and long-term ROI, but only when it’s built to do more than “look nice.”
The average business buyer sees thousands of messages every day. The only way to stand out is to create beautiful, unique content that delivers value, not volume—content with a point of view, built with distribution in mind, and optimized to generate demand. But creating that content requires true expertise and a solid infrastructure. Our content creation services help you:
Clarify your perspective
Scale creative output
Streamline production
Improve SEO & AEO performance
Boost lead quality
Strengthen brand authority
With the right partner, you can scale up as much as your business needs and do more than just fill your content calendar; you can create moments of connection with every piece of content.
What We Offer
Content Strategy & Planning
Everything starts with a strategic foundation. We build content plans that align with your business objectives and scale for maximum impact.
Audience & personas
Editorial calendar creation
Topic clustering for search & relevance
Campaign integration across platforms
Copywriting & Messaging
Our writers turn insights into action. Whether you need help with your POV or your brand messaging, we write with clarity, purpose, and conversion in mind.
Service & solution pages
Data-driven blog content
Case studies, eBooks, and guides
Optimized landing pages
Visual Content & Design
Visuals aren’t decoration. They’re communication tools. We design content to increase appeal, simplify complexity, and make your message stand out.
Infographics & data visualization
Social graphics & ad creatives
Interactive content & animations
Design systems to support scalability
Video & Motion Graphics
Video builds trust fast. We produce everything from quick-cut social clips to full product explainers, ready for repurposing across your content ecosystem.
Product & solution videos
YouTube & short-form social media
Brand storytelling through motion
Modular video content for multichannel use
Social Media Strategy
Content without distribution is wasted. We connect strategy to platforms and optimize for attention, engagement, and conversion to ensure you reach the right people.
Channel planning
Audience targeting & segmentation
Thought leadership & advocacy programs
Performance tracking & optimization
SEO & AEO Content
We write for people first—and search engines second. Our SEO & AEO services help your content earn visibility and drive consistent inbound demand.
With over 15 years of experience working with B2B teams, we’ve helped brands scale across all industries, from SaaS and tech to finance and healthcare.
Storytelling First
We uncover the stories only you can tell and translate them into content that actually sticks with your audience.
Scalable Systems
Whether you need supplemental support, custom AI solutions, or a full content engine, we scale with your needs.
Performance-Focused
We track what matters—pipeline contribution, engagement, SEO rankings, lead quality—and use those insights to continuously optimize.
How It Works
1
Discovery & Analysis
We begin by understanding your brand, your market, and your buyers. Then we look for opportunities to create content that fills the gaps and accelerates growth.
2
Content Development
We build content tailored to your brand identity and strategic goals. From long-form thought leadership to short-form social content, assets are built to perform.
3
Review & Refinement
We partner closely with your internal teams to ensure every asset we create meets your standards, reflect your brand identity, and aligns with your objectives.
4
Delivery & Optimization
Content doesn’t stop at delivery. We help with distribution, performance tracking, and ongoing improvement—so your content keeps working.
Content
Creation FAQs
Does Column Five work with in-house teams?
Column Five plugs into existing your existing workflows without slowing them down. Expect a shared roadmap, clear owners, and transparent timelines for content sprints. We create a steady cadence via monthly planning, weekly check-ins, and quarterly optimization.
How long until results show up?
Meaningful organic growth typically builds in 3–6 months as new content publishes and gets indexed. For demand and pipeline impact, 4–9 months is common, depending on sales cycles, domain authority, and publishing velocity.
What does pricing look like?
Programs scale by scope. However, we can also work on specific projects—depending on your needs.
Ready to Scale Your Content?
Let's build better content that tells your story—and gets real results.
