Transform your marketing with a content strategy that gets measurable results.
Not just content. A system that scales.
Our expert team creates a customized, scalable content strategy designed to maximize your resources, outshine your competition, and get meaningful results.
It’s not about mass-producing blog posts or videos. It’s about designing a cohesive content system that tells the right story to the right people at the right touchpoints. With 15+ years of insight and experience, we know how to spot gaps, tighten messaging, and optimize every component to create a winning strategy that actually drives demand, generates qualified leads, and positions your brand as the obvious choice in its space.
Content without strategy is noise. Scattershot blog posts, emails, LinkedIn posts—none of it moves the needle without a clear plan. A strong content strategy aligns messaging with business goals, scales efficiently, turns browsers into buyers, and builds a brand people want to follow.
The Problem Most Brands Face
Thanks to AI tools, content is easier to create than ever. But most companies are pumping out content that doesn’t connect—just pieces with no clear goal or cohesive story. The result:
Wasted budget
Inconsistent messaging
A confused audience
More content isn’t the answer. Smarter strategy is. With a clear blueprint, you can understand what content you need to create and, most importantly, why.
Our Approach to Content Strategy
Strategy First. Always.
Using our tried-and-tested framework, we deep dive into your goals, audience, competitors, messaging, and market to pinpoint what’s working, what’s not, and what opportunities we might be missing. The result? A content strategy that doesn't just look good on paper. It actually works.
Clarity, Not Chaos
With fresh insights, we craft a fully documented content strategy that scales as your business grows, including clear roadmaps, a comprehensive editorial calendar, story pillars, distribution, and more. No guesswork. No clutter. Just a clear, confident path forward.
Stories That Scale
Getting attention takes more than posting and hoping. We find the stories only you can tell and translate them into engaging content that stands out in people’s feeds. By creating that unique, interesting, and valuable content, your brand earns trust, builds authority, and drives conversions.
A good strategy includes a healthy mix of content that provides real value to the people you’re trying to reach. That can include a variety of formats, including:
Blog content
White papers & lead magnets
LinkedIn & thought leadership
Email sequences & newsletters
Web copy & product messaging
Long-form & evergreen content
SEO & AEO content hubs
Technical content & documentation
Video & podcast scripts
Regardless of the format, our team knows how to expertly pair the right message with the right medium for maximum impact.
Our Process
1
Discovery & Brand Alignment
We start with goals, people, and positioning. Then we review existing content, audit the buying process, and dig into analytics to lay a strategic foundation.
2
Strategy Development
We map how people buy, identify high-impact opportunities, and build the core system, including pillar topics, messaging, and structure for growth.
3
Documentation & Delivery
We deliver a complete strategy with everything needed to execute content campaigns, including messaging, recommedations, and an editorial calendar.
4
Ongoing Support (Optional)
We can work as an extension of your team to provide ongoing support, whether that’s reviewing analytics, revising goals, or handling full content production.
Column Five plugs into existing workflows without slowing them down. Expect a shared roadmap, clear owners, and transparent timelines. Most teams start with discovery, strategy foundations, and a pilot content sprint. From there, collaboration shifts into a predictable cadence with monthly planning, weekly check-ins, and quarterly optimization.
How long until results show up?
Early signals appear within 30–60 days: improved crawl health, clearer messaging, and stronger on-page engagement. Meaningful organic growth typically builds in 3–6 months as new content publishes and gets indexed. For demand and pipeline impact, 4–9 months is common, depending on sales cycles, domain authority, and publishing velocity.
What does pricing look like?
Programs scale by scope. Strategy-only engagements are a fixed fee with defined deliverables. Ongoing programs bundle strategy, creation, and distribution into a monthly retainer tied to output and goals. Not sure where to start? Most teams begin with a strategy engagement, then roll into a retainer once the system is in place.
Ready to Bring Your Content Strategy to Life?
Let's build a content strategy that helps you find the right people and turn them into lifelong customers.
